
High-quality agricultural, food, and beverage products from Indian and international players were on display at the recent iteration of the AAHAR Food and Hospitality trade show. Forum of Indian Food Importers (FIFI), as one of the co-associates of the Government of India’s Trade Promotion Organization (ITPO), marked attendance like never before. FIFI has become the pillar for supporting trade and its members are engaged in bringing the finest products in the world to the fellow consumers.
FIFI International pavilion itself had participation from over 100 businesses, representing over 1750 brands from more than 100 countries topped with 6 country pavilions. The five day show saw massive footfalls of more than 50000 B2B visitors making this one of the largest trade shows of the country.
In a goodwill message, Amit Lohani, founder director, FIFI welcomed visitors to the FIFI pavilion and said that the 2022 edition saw a turnaround from all the geographies of India. This included organized market leaders like Reliance Retail, Big Basket to unorganized players from tier III cities of the country. The interest from the stakeholders like retailers, hoteliers, restaurant operators, service providers, consumers, and others was incomparable.
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